Off-Market sales are certainly becoming a more popular and viable way to sell property. But is this the right sales strategy for your property?
What ‘Off-Market’ really means
Off-Market sales happen when a property is not listed for sale publicly and only advertised to qualified buyers in a real estate agent’s network. From our experience, this is often an effective and popular way to sell prestige homes in Adelaide ($4m+). That’s because the buyer pool for expensive homes is usually limited. Many buyers at this level either contact us directly to let us know they’re interested in buying a home with specific requirements, or they use a buyer’s agent who has a connection with us already.
In addition, prestige buyers and sellers often value their privacy, especially if they have a public profile. An off-market sale allows us to negotiate outside of the media spotlight and in private. It also allows both parties to reach an agreement without the pressure of a public sale.
Should you sell your property off-market?
Selling your property off-market can bring huge benefits, but it’s not appropriate for every home, situation or market. Sometimes it’s most effective to run an auction campaign or try another sales method like private treaty or expressions of interest.
We can advise you on the best option for your home based on our experience selling properties off-market and our extensive market knowledge.
If you sell off-market, nothing will be more important than the real estate agent you go with. That’s because you won’t be selling your home on the open market, so you’ll rely on their contacts and ability to spread the word among the right people.
If you’re interested in selling off-market in Adelaide, get in touch.